[ad_1] Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. …
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Tag: SEO
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
[ad_1] Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). …
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2025 Marketing Trends: The End Of SEO?
[ad_1] Want to feel like a location marketing superhero? Welcome to the AI era, where your marketing sidekick (AI, of course) is here to help you save the day! From boosting creativity to simplifying the …
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Is There Any SEO Benefit To Image Geolocation Data?
[ad_1] Our question today follows well from the one I addressed previously, which is all about metadata for images. This time, it focuses specifically on one aspect of metadata: “Is there any SEO benefit to …
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How To Use XML Sitemaps To Boost SEO
[ad_1] What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s …
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Google Answers Whether Audio Versions Of Blog Posts Help SEO
[ad_1] Google’s Martin Splitt answers whether adding an audio version of a blog article will impact the page’s search ranking. Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. …
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Drive better rankings and engagement with a smarter SEO framework by Edna Chavira
[ad_1] The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have a better framework for …
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Why you need humans, not just AI, to run great SEO campaigns
[ad_1] “Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m guessing you’ve heard some version of this from an exec or a client with …
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How to prevent PPC from cannibalizing your SEO efforts
[ad_1] If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search campaigns compete with high-performing organic listings, brands end up spending more while gaining …
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Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
[ad_1] Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas …
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