Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful …
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Bulan: Januari 2025
Evolving SEO for 2025: What needs to change
At the start of 2024 – a year that undeniably transformed the SEO landscape – we were primarily focused on Google and eagerly watching how AI might reshape organic search. As we begin 2025, the …
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Google’s Documentation Update Contains Hidden SEO Insights
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently …
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How to use generative AI to create product descriptions from your reviews
Reviews are a goldmine of data for ecommerce sites, yet many businesses fail to fully harness their potential. Often, reviews are collected but left underutilized, despite being some of the most valuable user-generated content available. …
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Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow …
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Google introduces ‘Source’ column in Performance Max search terms insights
Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for …
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TikTok Ban Sparks 5000% Surge In Alternative App Searches
The recent TikTok ban drama in the U.S. has caused a surge in search activity as people look for answers, alternatives, and workarounds. The app temporarily shut down over the weekend and was restored after …
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Google Ads Search Max – new match type spotted
Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option has …
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Make Your Structured Data Accessible
A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficult for AI crawlers to access if not in the initial HTML response. …
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TikTok restores service in the U.S., credits Trump for reprieve
TikTok is back online in the U.S. after a temporary shutdown left millions of users unable to access the app on Saturday. TikTok said it was “in the process of restoring service” yesterday afternoon and …
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