Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for users to find …
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Unlocking the Secrets of SEO
Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for users to find …
Continue readingGoogle’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are demoted. Straightforward design drives …
Continue readingMastering user intent is all about putting yourself in your user’s shoes. It’s easier to do that if you know what kind of shoes they’re wearing and why. Create and incorporate user personas in SEO …
Continue readingWe’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer volume of content being created …
Continue readingUK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent company News Corp. On the …
Continue readingAn SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the pages …
Continue readingMeta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements. Details. Meta is rolling out these new features: A …
Continue readingGoogle leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. Bing …
Continue readingIn digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing alone is enough to drive sales. …
Continue readingImagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding …
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