Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. This guide tackles a new approach to keyword …
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Tag: SEO
Is That SEO Course Worth Your Time? How To Tell
This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. SEO courses seem to be everywhere. In that sense, they’ve become a dime a dozen. That’s generally because they’re …
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The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books …
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3 core flaws of SEO audits (and what to do instead)
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow …
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Four Reasons You Can’t Ignore Branded SEO in 2025
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. According to Rand Fishkin: ‘For most small and medium businesses and newer creators/publishers, SEO is likely to show poor …
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How SEO can work with digital marketing teams
In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers …
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15 AI tools you should use for SEO
AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate …
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Faceted Navigation: Best Practices For SEO
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart …
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Maintaining SEO Against Varying International Laws And Regulations
When implementing effective SEO strategies for clients, a frequent challenge is managing limited resources, especially in content creation and the technical capabilities needed to execute SEO recommendations. This complexity increases when working with organizations operating …
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How to maximize PPC and SEO data with co-optimization audits
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search …
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