Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance. Google is integrating Amazon MCF with Merchant Center. The update aims to improve shipping data …
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Meta introduces generative AI video advertising tools
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta …
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PPC Trends Coming In 2025 According To 7 Experts
Paid media has had its share of challenges alongside the disruption in SEO this year. We reached out to seven PPC experts to understand what’s happening in the industry and how marketers can prepare for …
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Key PPC ad strategies for home services
Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home …
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Pro-Tech SEO Checklist For Agencies
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. When you’re taking on large-scale projects or working with extensive websites with hundreds to thousands of pages, you must …
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A new frontier for brick-and-mortar
Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% …
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Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies
Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content …
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What you need to know in 2025
Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential part of …
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Google Updates Robots.txt Policy: Unsupported Fields Are Ignored
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Google only supports four specific robots.txt fields. Unsupported directives in robots.txt will be ignored. Consider auditing your robots.txt files in light of …
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How to use images and videos in 2025
Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and …
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