[ad_1] Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained …
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Tag: Google
Google Search Console Performance report filters now stick
[ad_1] Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a …
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Google Clarifies Simultaneous Use of Canonical & Noindex
[ad_1] Google’s John Mueller clarified the longstanding confusion about whether it’s appropriate to use a noindex rule and a canonical tag on the same page. A 2021 statement suggested that using both might ‘maybe’ work, …
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Google Updates Their Spam Policy Documentation
[ad_1] Google updated their spam documentation, adding a new definition of site reputation abuse as the largest single change, followed by additional information about manual action consequences. The remaining updates are a content refresh aimed …
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Key Google Search Console metrics to monitor every month
[ad_1] Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced …
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Google updates its spam policies document
[ad_1] Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam …
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Adopting vs. hacking Google Ads features: The great debate
[ad_1] From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine …
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Google Removes Cache: Search Operator Documentation
[ad_1] Google removed their documentation for the cache: search operator because it no longer works. The Internet Archive’s Wayback Machine shows the documentation was live as of September 17, 2024. The URL now redirects to …
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Google Search Ads 360 (SA360) starter guide
[ad_1] Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, …
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Google Ads adds Video Enhancement for Performance Max
[ad_1] Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to …
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