Google updates its spam policies document

Google updates its spam policies document

Google has updated its spam policies documentation as part of a routine refresh while also adding more details around the site reputation abuse policy and expanding and clarifying other areas of its search spam policies and guidelines.

Why the change. Google wrote, “We review and refresh our documentation periodically. This update is part of that process.”

What is new. The big change is that Google added a new section to the site reputation abuse policy, that section reads:

“Close oversight or involvement is when the first-party hosting site is directly producing or generating unique content (for example, via staff directly employed by the first-party, or freelancers working for staff of the first-party site). It is not working with third-party services (such as “white-label” or “turnkey”) that focus on redistributing content with the primary purpose of manipulating search rankings.”

Other changes are less noticeable and you can compare the live version to the archived version here. The changes include:

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