Between the lines. Early adopters like Wayfair and the NBA tested Reddit Pro Trends, with participating businesses seeing a 12% increase in post creation. Smaller companies like Nudge Security and Van Votz, also tested the analytics tool, using it to find niche audiences.
What’s next. The new AMA Ads format lets businesses promote Q&A sessions directly through Reddit’s ad dashboard, complete with RSVP tracking capabilities.
Bottom line. These launches reflect Reddit’s strategic push to monetize its massive user base while providing value to businesses looking to tap into authentic community discussions.
Pages: 1 2