Yelp introduced more than 20 features aimed at enhancing user experience and supporting business owners. Key highlights include AI-powered Review Insights, personalized home feeds, and smarter ad optimization, marking a significant leap in leveraging AI …
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Google Business Profile Update Targets Delivery Of Age-Restricted Products
Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We …
Continue reading5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for proven techniques to build long-term relationships …
Continue readingHow to pick the right Google Business Profile categories
Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary and secondary categories to ensure your business appears in relevant searches. If …
Continue readingGoogle pilots Business Links to boost Search Ad engagement
Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links …
Continue readingGoogle Loses €2.4B Battle Against Small Business Founders
A British couple’s legal battle against Google’s search practices has concluded. Europe’s highest court upheld a €2.4 billion fine against Google, marking a victory for small businesses in the digital marketplace. Background Shivaun and Adam …
Continue reading5 Ways DOJ Proposals Harm Business and Consumers
Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will harm user security, raise costs …
Continue reading5 KPIs to measure paid media success and 5 to measure business success
Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly performing. This lack of clarity …
Continue readingMeta to restrict data in Business Tools, impacting ad targeting
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate …
Continue readingMeta Announces Updates To Business Tools Affecting Advertisers
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes …
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