Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions.
Reddit’s new business-focused offerings come as the platform hits major growth milestones, including its first time exceeding 100 million daily active users and reaching profitability.
The details. The new Reddit Pro Trends tool, available within Reddit Pro’s free suite, allows businesses to:
Track real-time conversations about their brands, products, and industry trends.
Visualize conversation volume across Reddit communities.
Monitor discussions across approximately 100,000 “smart” keywords.
Access a feed of relevant conversations.
Soon view related keyword suggestions.
Why we care. These new capabilities allow for monitoring real-time conversations about your products and directly promoting Q&A sessions, essentially helping you access communities that are actively discussing your market segment. The new AMA ad format, especially, provides a structured way for you to participate in these conversations rather than just observe them.