Google pilots Business Links to boost Search Ad engagement

Google pilots Business Links to boost Search Ad engagement

Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad.

By allowing multiple customized headlines per link, Business Links help improve ad engagement and relevance through dynamic content, optimized with the assistance of Google AI.

How it works. Business Links function similarly to sitelinks but with added flexibility:

Customizable headlines: With up to three headlines per link, advertisers can address varied user intents and reach a broader audience.

AI enhancements: Enabled by default, Google AI assists in generating additional headlines and optimizing content for real-time relevance. You can disable the feature in campaign settings.

Why we care. Business Links aim to adapt to different customer journeys, helping you drive higher consideration, engagement and performance. For example, the option to add up to six links per campaign provides added flexibility in communicating with specific audience segments.

How to set up. Advertisers can add Business Links at the account, campaign or ad group level within Google Ads. Each link requires:

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