Welcome to this week’s edition of the weekly Search Engine Land series: Everything you need to know about Google Ads in less than 3 minutes.
Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read.
Today, we’re discussing message assets. And no, this is not the same thing as the deprecated message extensions.
Assets, previously called extensions, are optional pieces of information you can add to your Google Ads campaigns. There are more than a dozen assets to choose from, and WhatsApp message assets are the newest.
I will cover:
What is a message asset in Google Ads?
Why use message assets in Google Ads?
Requirements to use message assets in Google Ads
How to set up message assets in your Google Ads account
Important considerations for using message assets
What is a message asset in Google Ads?
A message asset allows potential customers to initiate a WhatsApp conversation with potential customers directly from your Google Ads.
If lead generation is a top priority for your business, and you’re equipped to handle messages alongside traditional phone calls or lead form submissions, you should definitely test out message assets.
Why use message assets in Google Ads?
Picture this:
Someone is searching for a product or service you offer. Your ad pops up alongside ads from your competitors.
With a message asset, that user can instantly send you a WhatsApp message to inquire or learn more. This opens up a direct line of communication, allowing you to connect with potential customers in real time and provide immediate support.