A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles.
LinkedIn Chief Economist Karin Kimbrough shared the study, exploring marketers’ current concerns and opportunities.
Overview Of LinkedIn B2B Marketing Report
AI In B2B Marketing
Approximately two-thirds (66%) of B2B marketing leaders surveyed report integrating generative AI into their marketing campaigns.
Key applications include:
Content creation: 45% leverage AI for short-form copy, 33% for blog posts.
Efficiency gains: 40% report faster workflows, while 39% use AI to scale personalized campaigns.
However, challenges persist:
43% cite insufficient AI skills on their teams.
34% express data privacy concerns, and 40% worry AI-generated content lacks a “human touch.”
Plagiarism risks (34%) and inaccuracies (32%) remain hurdles.
Despite this, 55% of organizations now offer AI training, signaling a push to close skills gaps.
LinkedIn’s data indicates that AI isn’t replacing jobs; it’s making daily tasks more efficient.
By current projections, half of today’s skills will require significant adjustments within the next five years. AI is accelerating changes to as much as 70%.
More than half (53%) of marketing professionals worry about being left behind if they don’t stay current with AI.
Short-Form Video Drives Highest ROI
According to LinkedIn’s report, video content dominates marketing strategies, with 55% of marketers citing short-form social videos as their top ROI driver.
LinkedIn data reveals: