Mastering Maximize conversions bidding in Google Ads: A 3-minute guide

Mastering Maximize conversions bidding in Google Ads: A 3-minute guide

Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read.

First in the series is Maximize conversions bidding, a common Google Ads bid strategy that can significantly impact your campaign performance (for better or for worse).

I will cover:

What is Maximize conversions bidding?

How to effectively set up Maximize conversions in your campaigns

Troubleshooting common issues with Maximize conversions bidding

Comparing Maximize conversions to other Google Ads bid strategies

Should you use Maximize conversions bidding?

What is Maximize conversions bidding?

Maximize conversions is a Smart Bidding strategy. This means that you hand over the reins of bid management to Google’s AI, and in return, you gain access to thousands of proprietary signals.

You set your budget, and Google’s algorithms determine the right bid for you in every single auction.

The goal?

To get you the most conversions possible within your spending limit.

How to effectively set up Maximize conversions in your campaigns

While Maximize conversions is one of the simplest bid strategies to use, it needs something crucial in place for optimal performance: accurate conversion tracking.

Maximize conversions relies on accurate conversion data in order to work effectively. Google can’t maximize something it can’t see!

Before enabling this strategy, double-check that your conversion tracking is properly configured. If you have low conversion volume, you might want to try testing micro-conversions.

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