Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an …
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Tag: bidding
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based bidding is a strategic approach …
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Google SA360 now supports Microsoft automated bidding
Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more …
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