Both Android and Chrome underpin multiple technologies and industries from televisions, fitness devices, automobile devices, laptops and app ecosystems.
Google claims that the DOJ’s proposal to split Android from Google would cause a decrease in investment in the technology and raise the cost of all the devices that currently depend on Android and Chrome.
Two Claims That Challenge Assumptions About Search And PPC
Google defends its dominance in advertising and search by making claims that may contradict commonly held assumptions and challenge businesses to rethink what a disruption in both.
1. Restrictions On Search Distribution
Google challenges restrictions on partnerships with other platforms that allow Google Search to be the default search engine. Google claims that these restrictions are overbroad and may result in less income for open source innovators like Mozilla and cause an increase in costs to consumers for products like mobile phones.
2. Proposals For Online Advertising Will Harm Consumers And Businesses
Google claims that changes to their online advertising business will make it less useful for businesses and ultimately negatively impact consumers. They also claim that changes to the current system will negatively impact small publishers.
They write:
“Google’s innovative ads system has leveled the playing field for small businesses and publishers. Small advertisers can reach customers the same way as large ones do — with no minimum spend and no upfront commitments. And this ads system helps small websites earn revenue from online advertising, just like large publishers.”
Both claims challenge many popularly held assumptions about Google’s dominance in search and online advertising.
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Google At A Crossroad
The DOJ is presenting remedies for what they claim are monopolistic practices that have harmed competition. Google rebuts those claims by offering examples of how their innovations have created opportunities to grow new industries, create competition and decrease costs for consumers.
Read Google’s response here:
DOJ’s radical and sweeping proposals risk hurting consumers, businesses, and developers
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