Brand Connect Expansion
YouTube’s self-service platform, Brand Connect, is now available to all eligible creators. You can find the Brand Connect tab under the “Earn” section in YouTube Studio.
This tab allows you to sign up and access Brand Connect features. The platform helps you manage accepted brand deals and provides a customizable Media Kit with audience insights.
Open Call Pilot Program
YouTube is testing a new program called “Open Call” until December. This program allows advertisers to ask for custom ads from eligible creators.
Creators can review these requests and submit their content if they want. The goal of this pilot is to make it easier for brands and creators to work together on ad content.
C2PA Disclosure For Camera-Captured Content
YouTube is launching a new feature to help creators show where their content comes from and how authentic it is.
A label that says “Captured with a camera” will appear in the description box when a video is filmed using special technology.
This technology works with cameras that support C2PA version 2.1 or higher, allowing creators to verify their videos.
Looking Ahead
Many of these new features will be global, but some, like AI tools and BrandConnect, are region-specific.
Monitor your YouTube Studio dashboard and official messages for updates on features and rollout.
See YouTube’s full news update below:
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