YouTube Expands Creator Control Over Ad Partnerships

YouTube Expands Creator Control Over Ad Partnerships

This data includes organic video performance metrics such as view counts, engagement rates, and audience demographics.

Rights Management

Creators can restrict their content usage to only linked Google Ads accounts.

This feature, accessible through YouTube Studio’s Advanced Settings, helps prevent brands from using a creator’s videos without permission.

By linking videos to advertisers’ accounts, creators grant permission for their content to be used in ad campaigns.

A YouTube representative confirms creator-initiated video linking requests work the same way:

“These creator-initiated links will act in the same way as advertiser-initiated links, which confirm rights between brands and creators, and gives advertisers the ability to view organic video performance in Google ads.”

Up to 300 Google Ads accounts can be linked per channel

Looking Ahead

With the introduction of creator-initiated video linking, channels have more freedom to choose the brands they work with.

This can potentially lead to more authentic and engaging advertising opportunities.

Featured Image: daily_creativity/Shutterstock

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