For ecommerce queries, Google’s AI Overviews seem to focus on more supplemental information.
The holiday shopping season is coming, so increased stabilization makes sense and could make your optimization efforts more consistent.
Visual content and video content will likely be super important.
Focusing on “classic SEO” will be important for this upcoming holiday season.
The report. BrightEdge is sharing these insights in its updated Ultimate Guide to Google AI Overviews.
Add Search Engine Land to your Google News feed.
New on Search Engine Land
About the author
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.