YouTube citations in Google AI Overviews grew 25.21% since Jan. 1 – and this surge was particularly seen in the healthcare industry, according to new data from enterprise SEO platform BrightEdge.
Why we care. Even though Google’s lawyer said less than 1% of YouTube video views come from search, Google continues to give preference to videos from its YouTube platform – especially for visual demonstrations, step-by-step tutorials, and product comparisons. If you want to be visible in AI Overviews, you may want to align your YouTube and SEO strategies so your videos are cited in AI Overviews.
By the numbers. Here is where YouTube’s presence in AI Overviews increased most significanlty:
Instructional content: Up 35.6% with “how-to” queries leading at 22.4%.
Visual demonstrations: Up 32.5%, shown on queries for physical techniques and style guides.
Verification/examples: Up 22.5%, cited for product comparisons and visual proof.
Current events: Up 9.4%, cited in breaking news and live coverage queries.
By industry. Here is the state of YouTube citations by industry: