YouTube adds channel-level ad category blocking controls

YouTube adds channel-level ad category blocking controls

Between the lines. This move gives creators more direct control over their content monetization without having to navigate through AdSense, potentially improving brand safety and creator satisfaction.

What’s next. The feature will roll out by the end of this week, marking a significant shift in how creators can manage their advertising preferences.

Bottom line. While the new controls offer greater autonomy for creators, they’ll need to balance brand safety concerns against potential revenue impacts.

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