Head-To-Head Comparison
Both platforms nail the SEO basics. You get:
Title tags and meta descriptions.
All the heading tags you need (H1-H6).
XML sitemaps.
Alt tags for images.
301 redirects.
No-index options.
Schema markup.
Mobile-friendly designs.
Easy connection to Google Search Console, Analytics, and Bing Webmaster Tools.
The real differences show up when you need more advanced SEO features. That’s where WordPress’s flexibility gives it the edge.
But, for many small businesses that just need the basics, either platform will do the job.
Making SEO Work
Both platforms have their own way of handling SEO tasks you’ll need to tackle:
Content Management
While WordPress gives you more control over your content structure with custom post types and taxonomies, Wix makes it simple with built-in blog and product page tools that come pre-optimized.
Both platforms handle the basics well – like meta descriptions, title tags, and image optimization.
Speed And Mobile
WordPress lets you fine-tune your site’s performance through hosting choices and optimization plugins.
Wix handles this differently, with built-in mobile optimization and automatic speed improvements, though you have less control over the technical details.
Ecommerce SEO
If you’re selling online, both platforms can handle product schema and category structure.
WordPress + WooCommerce gives you more flexibility but requires more setup, while Wix’s e-commerce tools come ready to go with built-in SEO features.
Wix Vs. WordPress: The Verdict
Wix has come a long way. Many old complaints about lack of control don’t hold up anymore, and their basic SEO setup rivals WordPress.
For small businesses and online stores, Wix might be exactly what you need.
As Google’s John Mueller put it:
“Wix is fine for SEO. A few years back, it was pretty bad, but they’ve made fantastic progress. The old reputation lingers, but don’t let that sway you. They’ve done great work recently, including making it easy to have a fast site. If Wix works for you and meets your needs, there’s no reason to switch.”
Your choice really comes down to what matters most for your business. If you need deep customization and complete control over your website’s technical setup, WordPress is your best bet.
But if you want a simpler path to getting online while still maintaining strong SEO capabilities, Wix could be perfect – especially with its all-in-one approach that handles the technical details for you.
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Featured Image: TierneyMJ/Shutterstock