Findings: Shorter headlines consistently outperformed longer ones, while longer descriptions seemed to have a slight edge, though not by much.
Takeaway: Focus on clear, compelling messaging over character count. Quality trumps quantity in today’s Google Ads environment.
Bottom line. Optmyzr’s data-driven analysis offers actionable insights for marketers. Don’t get bogged down by Google’s Ad Strength or old creative habits like title case and longer ads. Instead, prioritize creating impactful, concise messaging and trust the data to guide your decisions.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.