YATI processes more of the text content on a page than previous Yandex algorithms, which only looked at partial text on a page.
Yandex introduced Neuro, an AI tool designed for the Russian market and language, in May. It uses advanced linguistic models to handle Cyrillic script better than competitors like Gemini and Copilot.
Neuro is now integrated into important Yandex products, including Alice and YaBrowser. Its core functions and use are in image and speech recognition and NLP tasks like search and content creation.
Yandex upgraded its YandexGPT to the third version in April. At the time of launch, YandexGPT 3 was free (100 API requests per hour), and plans were made to integrate this technology into wider products.
Naver (South Korea)
A core element of Naver’s strategy is the introduction of “Cue:,” a new AI-powered search service designed to understand complex queries and provide structured conversational results.
After experimenting with Cue:, I’d compare it more to Copilot than to Gemini.
South Korean media have likened the extended use of Cue: to be closer to a search “personal assistant” than a traditional information retrieval search engine.
Cue: also appears to be positioned as an “add-on” to the traditional Naver search ecosystem and not detract from traditional results, Cafes or Blogs.
Cue:’s capabilities and success are down to the LLM behind it, HyperCLOVA X.
HyperCLOVA X builds on the original HyperCLOVA, first launched in 2021. The X iteration is more powerful, enabling complex, context-aware interactions beyond simple queries and has been integrated into other business tools, such as CLOVA studio.
Daum and NATE
Staying in South Korea, I feel it is important to mention two other region-specific search engines:
Daum, operated by Kakao, uses AI to improve the relevance and personalization of search results. It tailors outcomes based on user behavior, particularly in news and local searches.
NATE, by SK Communications, uses AI to enhance search accuracy, especially in news and life searches, focusing on trustworthiness. Its AI approach is more cautious, avoiding experimental or generative AI features.
Neither Daum nor NATE’s AI integrations are as prominent as Naver’s AI efforts, although according to a 2024 survey, Daum does have a higher market share in South Korea than ChatGPT.
Dig deeper: Multinational SEO vs. multilingual SEO: What’s the difference?
Seznam (Czechia)
Seznam.cz is a Czech search engine and web portal, often considered the “Google of the Czech Republic.”
In addition to its search engine, Seznam provides various other services like Sreality (real estate), Sauto (automobile classifieds) and Novinky (news).
Seznam’s LLM is already being utilized in its search engine, Vyhledávání, with plans to expand its deployment across other Seznam services this year and the next.
In June 2023, Seznam introduced Hacsiko, the first AI-created female presenter with a synthetic voice, on Expres FM radio. This marked a groundbreaking event in the audio market in the Czech Republic and Europe.
Seznam has also collaborated with Microsoft to showcase the practical uses of AI to Czech companies, showcasing them through the Seznam Native project.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.