The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy and a magical snowman.
According to research by DAIVID, the ad inspired the highest levels of positivity among viewers.
The Power of Wishes ad was created by The Wonderful Agency and encourages donations to help grant transformative wishes for children with critical illnesses.
Alongside Teleflora are nine other brands that also elicited the most positive emotions to create emotionally engaging ads.
1. The Power Of Wishes By Teleflora
As the video’s description says, “Believe in the power of wishes. This holiday season, Teleflora is proud to partner with @MakeAWish. Learn how you can show your support on Teleflora.com/wish and watch our new film.”
DAIVID’s analysis found that 57.1% of viewers experienced an intense positive reaction to the campaign, securing its top spot on the platform’s holiday ad rankings.
2. Your Spark Can Light Up The World By Erste Group
In second place is Erste Group’s ad “Your spark can light up the world,” which celebrates the origin story of the Christmas carol “Silent Night.”
As the video’s description says, “Get inspired by Silent Night and let your spark light up the world.”
And 56.4% of viewers were likely to feel intense positive emotions.
3. The Gifting Hour By John Lewis
“The Gifting Hour,” a John Lewis Christmas ad, is the final chapter in a trilogy by Saatchi & Saatchi. It came in third place with its touching tale of two sisters on a magical gift-finding quest.
It’s worth noting that the video’s description is more than 800 words long – and reads like a screenplay.
And, with 56.4% of viewers likely to feel intense positive emotions, this makes “The Gifting Hour” one of the most emotionally engaging Christmas ad by John Lewis in six years.
4. The Journey By Marks & Spencer
“The Journey” by UK retailer Marks & Spencer (M&S) took fourth place.
In the ad, comedian Dawn French reprised her role as the Christmas Fairy, reluctantly hosting a holiday party for her neighbors.
It generated intense positive feelings in 55.4% of viewers.
5. Amazon Midnight Opus By Amazon
“Amazon Midnight Opus – Holiday 2024” took fifth place with a description that says, “Make dreams happen this season, with a little holiday magic from Amazon.”
The 90-second version of the ad generated intense positive feelings in 55.2% of viewers.
I’ve also seen the 30-second version of the commercial on TV, and it loses much of its emotional impact. The longer version is much better.
6. The Sanctuary By Chevrolet
“The Sanctuary,” a 2024 holiday commercial by Chevrolet, is in sixth place.
The video’s description says, “This holiday season, remember none of us can get where we want to go without the support of another, especially from those we cherished most.
Watch as a father and son come together on the bench of their family’s 1978 Chevy Silverado C10 to look back on their shared past and how it continues to drive them forward.”
The ad generated intense positive feelings in 54.9% of viewers.
7. Una Historia De Navidad By Suchard
Suchard’s “Una historia de Navidad” is in seventh place as “A story that shows that Christmas comes anywhere.”
This ad generated intense positive feelings in 54.7% of viewers.
8. Waldo Anthom By Etsy
The Etsy holiday commercial “Waldo Anthem” is in eighth place. The video’s description merely discloses an enigmatic Where’s Waldo?
Nevertheless, 54.6% of viewers were likely to feel intense positive emotions.
9. 40 Years Of Christmas On The Nations’s Network By Vodafone UK
Vodafone UK is in ninth place with their 40 years of Christmas. And shows the journey from the first mobile phone in 1984 and a nostalgic view of technology through 40 years.
The video’s description says: “Our advert for 2024 shows how technology has changed, but the feeling of connecting with loved ones at Christmas remains the same. ”
The ad generated intense positive feelings in 54.5% of viewers.
10. A Magical Christmas By Lidl
And finally, “Lidl Presents: A Magical Christmas” is in 10th place and encourages viewers to gift a toy to Lidl’s Toy Bank and “share the magic.”