Other Notable Alternatives
Other apps like Lemon8, Clapper, and Fanbase also saw increased search interest:
Lemon8: Questions included ” What is the Lemon8 app?” and “WWill Lemon8 be banned, too? “
Clapper: Searches like “what is Clapper social media” and “is Clapper safe” highlighted curiosity about this lesser-known platform.
Fanbase: Users searched for “how to invest in Fanbase” and “Isaac Hayes Fanbase app,” showing interest in the app’s unique monetization features.
3. Circumventing the Ban
Another trend involved users searching for ways to continue accessing TikTok despite the shutdown.
Queries like “Can I use TikTok with VPN?” “How to change location on TikTok?” and “VPN for TikTok?” spiked dramatically.
The interest in VPNs shows TikTok’s user base is determined to bypass restrictions and maintain access to the platform.
Deletion Trends
While people explored TikTok replacements, search trends indicate they were quickly disappointed.
A spike in searches like “how to delete RedNote account” and “delete Lemon8 app” suggests that not all alternatives met user expectations.
Potential Buyers
Search trends also reflect public curiosity about potential U.S. buyers, with queries mentioning various high-profile figures, including Mr. Beast, Elon Musk, and even Dolly Parton.
This aligns with the legislative requirement for ByteDance to sell to a U.S. company or cease operations.
What This Means for Marketers
For digital marketers, current events show that relying on one platform is risky.
Marketers should monitor these developments closely whether TikTok is sold, banned, or granted an extension.
This situation is a reminder of how legislative actions can influence online behavior and disrupt the market.
Featured Image: RKY Photo/Shutterstock