First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, …
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Tag: YouTube
The DESCRIBE framework for effective YouTube descriptions
Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to …
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YouTube Studio adds new website visits goal for promotions
YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why we care. …
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YouTube Rolls Out New Shorts Thumbnail Editing Features
YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload. YouTube adds text and filter options for Shorts thumbnails. Post-upload thumbnail editing now available on mobile. Custom …
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Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to …
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How To Run A Live Youtube Show To An International Audience And Gain Traction
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report …
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Google On YouTube “Cannibalization” Of Web Content
Google’s Martin Splitt answered a question in the SEO Office Hours podcast about whether reproducing YouTube video content into text on a web page would be seen as duplicate content and have a negative impact …
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Google introduces YouTube creator-based audience targeting
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with …
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Google encouraged advertisers to target teens on YouTube
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to …
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