YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage. YouTube Shorts will allow 3-minute videos. New features include templates, enhanced remixing, and AI-generated video …
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YouTube Unveils 9 New Features At Made On YouTube 2024
At the “Made on YouTube” event, which was held at Pier 57 on Sept. 18, 2024, CEO Neal Mohan, product executives, and top creators introduced nine new features and tools aimed at helping creators express …
Continue readingGoogle Expands YouTube First Position Ad Availability
Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous limitation of First …
Continue readingYouTube First Position Ads now available across Display & Video 360
First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, …
Continue readingThe DESCRIBE framework for effective YouTube descriptions
Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to …
Continue readingYouTube Studio adds new website visits goal for promotions
YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why we care. …
Continue readingYouTube Rolls Out New Shorts Thumbnail Editing Features
YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload. YouTube adds text and filter options for Shorts thumbnails. Post-upload thumbnail editing now available on mobile. Custom …
Continue readingGoogle Ads unveils advanced performance planner for YouTube campaigns
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to …
Continue readingHow To Run A Live Youtube Show To An International Audience And Gain Traction
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report …
Continue readingGoogle On YouTube “Cannibalization” Of Web Content
Google’s Martin Splitt answered a question in the SEO Office Hours podcast about whether reproducing YouTube video content into text on a web page would be seen as duplicate content and have a negative impact …
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