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YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire without …
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Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on …
Continue reading Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on …
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YouTube is enhancing its Inspiration Tab, a tool for creators to understand their audience and improve content. In a video demonstration, the company previewed new AI features that will launch in the coming months. Initially …
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YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has …
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YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered …
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YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats like …
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YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance …
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YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts content directly to brands New …
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YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over advertising partnerships. This addresses several long-standing issues in collaborations between creators and brands. Previously, creators lacked a …
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