Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies new EU rules aimed at …
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Why I Recommend My Clients To Expand From SEO To YouTube
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately squeeze customers out of YouTube …
Continue readingYouTube trends report reveals 7 significant shifts
YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends. The first report, published midway through the year, …
Continue readingWhy Making A Good YouTube Video Is Hard (For Businesses)
There are tons of reasons you want to be on YouTube, building an audience, and getting discovered in the YouTube algorithm. YouTube is the second most popular website in the world, and YouTube videos can …
Continue reading3 YouTube Ad formats you need to reach and engage viewers in 2025
YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire without …
Continue readingHow To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on …
Continue readingHow To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on …
Continue readingYouTube Previews AI Tools To Overcome Creative Blocks
YouTube is enhancing its Inspiration Tab, a tool for creators to understand their audience and improve content. In a video demonstration, the company previewed new AI features that will launch in the coming months. Initially …
Continue readingYouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has …
Continue readingYouTube Takes On TikTok With New ‘Jewels’ Tipping System
YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered …
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