Getting buy-in for projects either at work, or from an organization can be difficult, but for SEO projects, it can be even more challenging as it is not always easy to tie the SEO work …
Continue reading
Tag: trust
Understanding media ownership and trust
In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago, I lurched forward on my …
Continue reading
Google Search Sees UK Decline, Users Express Low Trust In AI
Google Search’s market share in the UK weakened this year, with user reach dropping to 83% from 86%, according to Ofcom’s Online Nation report. This decline comes as concerns grow over AI-powered search results, with …
Continue reading
How to craft an international SEO approach that balances tech, translation and trust
Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as important …
Continue reading