SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendation they spit out, you may be doing more harm than good. Let’s explore the biggest pitfalls of SEO …
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Search traffic benchmarks report for 2024
Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the …
Continue readingWhy Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience …
Continue readingGoogle On When Not To Worry About Traffic Fluctuations
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in graphs. Focus on long-term trends rather than daily changes. Don’t …
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