A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made …
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Tag: Traffic
Beware Of Fake Googlebot Traffic
Google’s Developer Advocate, Martin Splitt, warns website owners to be cautious of traffic that appears to come from Googlebot. Many requests pretending to be Googlebot are actually from third-party scrapers. He shared this in the …
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How Significant Is AI Chatbot Traffic In B2B?
The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans (5% of households).1 From there, power …
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Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on …
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Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendation they spit out, you may be doing more harm than good. Let’s explore the biggest pitfalls of SEO …
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Search traffic benchmarks report for 2024
Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the …
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Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience …
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Google On When Not To Worry About Traffic Fluctuations
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in graphs. Focus on long-term trends rather than daily changes. Don’t …
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