Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before the Big Game …
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Tag: top
Top 10 Digital Marketing Trends For 2025
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your …
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Meta gave special content moderation treatment to top advertisers
Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant revenue, …
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2025 predictions for top B2B paid media channels
You can say much about 2024, but you can’t call it boring. From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of …
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Top 10 SEO expert columns of 2024 on Search Engine Land
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly …
Continue reading Top 10 Digital Marketing Trends For 2025
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your …
Continue reading
Top 10 PPC expert columns of 2024 on Search Engine Land
Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid …
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Top 10 PPC news of the year 2024 on Search Engine Land
The world of digital marketing in 2024 has been nothing short of transformative, with Google once again taking center stage in many of the year’s biggest developments. From the ongoing debates about third-party cookies to …
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Top 15 SEO stories of 2024
Another year in SEO has flown by. While 2023 may have been the wildest year in SEO ever, 2024 was not far behind – with perhaps two of the biggest stories in the history of …
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Google Reveals Top Searches Of 2024
Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024. Based on Google search data, the report offers a …
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