Unlocking the Secrets of SEO
Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new AI-powered feature in beta aims to help advertisers find untapped traffic opportunities in search campaigns. …
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Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play icon. …
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Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” …
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We all love to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to get …
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