[ad_1] A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ goals, …
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Tag: tests
LinkedIn tests personal post boost option
[ad_1] LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium …
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Google Tests Bare-Bones Hotel Search In Three EU Countries
[ad_1] Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing them with regular blue …
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Google tests new AI tool for large advertisers
[ad_1] Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new AI-powered feature in beta aims to help advertisers find untapped traffic opportunities in search …
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Google tests video-enabled shopping ads in search results
[ad_1] Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play …
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Google tests more noticeable ad labels in search results
[ad_1] Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted …
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5 tests to run now
[ad_1] We all love to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to …
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