More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by …
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Google Introduces New Data Privacy Technology for Advertisers
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy …
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