In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads. By stacking …
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Tag: target
Global phishing scams target ad buyers via Google Ads
Sophisticated phishing scams are targeting ad industry media buyers through malicious Google Ads links, allowing hackers to infiltrate accounts and exploit funds for fraudulent ad campaigns. Criminal rings worldwide, including groups suspected to be based …
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New Study Highlights Martech Challenges To Reach Target Audiences
A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The study …
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Google encouraged advertisers to target teens on YouTube
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to …
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