[ad_1] Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global …
Continue reading
Tag: Study
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
[ad_1] A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands …
Continue reading
A Study Of Over 7 Million Sessions
[ad_1] I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that ChatGPT or Perplexity users go through evaluation and exploration cycles (remember the Messy Middle) …
Continue reading![Surprising Review Stats To Feed Your Local Strategy [Study]](https://seopark.org/wp-content/uploads/2025/02/Surprising-Review-Stats-To-Feed-Your-Local-Strategy-Study-840x525.png)
Surprising Review Stats To Feed Your Local Strategy [Study]
[ad_1] If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review …
Continue reading
AI Chatbots Fail News Accuracy Test, BBC Study Reveals
[ad_1] BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. AI chatbots are getting news wrong more often than right. Trusted brands like BBC are losing …
Continue reading
Public Trust In AI Surpasses Social Media, Rutgers Study Finds
[ad_1] Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in social media. Younger, …
Continue reading
Google search rankings correlate with ChatGPT mentions: study
[ad_1] Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. …
Continue reading![How Long Should An SEO Migration Take? [Study Updated]](https://seopark.org/wp-content/uploads/2024/12/How-Long-Should-An-SEO-Migration-Take-Study-840x525.png)
How Long Should An SEO Migration Take? [Study]
[ad_1] Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and …
Continue reading
New Study Highlights Martech Challenges To Reach Target Audiences
[ad_1] A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The …
Continue reading
How Long Should An SEO Migration Take? [Study]
[ad_1] Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and …
Continue reading