Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content …
Continue reading
Tag: SEO
News & Editorial SEO Summit
This post was sponsored by News and Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there’s no one-size-fits-all solution—especially for news publishers. That’s why …
Continue reading
Faceted Navigation: Best Practices For SEO
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart …
Continue reading Faceted Navigation: Best Practices For SEO
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart …
Continue reading
An Introduction To SEO Strategy For A Digital Presence
This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was …
Continue reading
The SEO impact of interstitials, before and after
Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second month. Why? The client …
Continue reading
SEO grew up, a lot of SEOs didn’t
When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior. Growing up, we often thought we were cool, but we weren’t. Look back at …
Continue reading
SEO Reinvented: Responding To Algorithm Shifts
A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative technology. The rise of GenAI …
Continue reading
SEO For Paws Free Live Stream Conference To Support Pet Shelters
SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch five hours of non-stop live streaming. To continue the good work it does, the next event will be …
Continue reading
Keyword research for SEO: The ultimate guide
Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. This guide tackles a new approach to keyword …
Continue reading