Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the …
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Tag: SEO
Google Warns Against Over-Reliance On SEO Tool Metrics
In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes in …
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The Google Travel Takeover And What It Means For SEO
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents …
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Strategic content planning for SEO
A strong SEO strategy relies on a well-rounded content mix. MoreVisibility’s comprehensive guide on content marketing strategy emphasizes the importance of aligning your content with audience needs and business goals. Your Content Marketing Blueprint dives …
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Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes …
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Should your early-stage start-up invest in SEO? 4 questions to address
Over the years, I’ve helped many early-stage startups gain traction through SEO campaigns, and I know many Search Engine Land readers have done the same with PPC. Often, restrictions on budget and/or staff resources mean …
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16 Essential Paid SEO Tools That Are Worth the Money
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that …
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What The Google Antitrust Verdict Could Mean For The Future Of SEO
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works (hello, NavBoost!), understanding the implications …
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The World’s First SEO Event Tailored Exclusively For Lawyers
This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024 Location: InterContinental Miami, Florida Capacity: Only 150 spots available The Legal SEO Conference …
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How To Get Quality SEO Content Out Of Generative AI [Checklist]
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With its ability to rapidly produce content at scale, generative AI has quickly become a pivotal content creation …
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