Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an employee. Now, as an agency owner, I understand how economic factors, downtimes, and other ripples …
Continue reading
Tag: SEO
Latest Google AIO Updates May Impact SEO
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping …
Continue reading
What it means for SEO and attribution
Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported it here in February 2022 when …
Continue reading
How to leverage cosine similarity for ecommerce SEO
Traditional SEO tactics alone aren’t enough to keep ecommerce sites competitive in today’s AI-driven search landscape. To improve search visibility and connect with relevant queries, ecommerce brands can leverage cosine similarity – a mathematical concept …
Continue reading
Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendation they spit out, you may be doing more harm than good. Let’s explore the biggest pitfalls of SEO …
Continue reading
5 Ahrefs AI Features To Automate Your Content & SEO Workflows
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex …
Continue reading
ChatGPT Search makes Microsoft Bing an SEO priority
The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search tapping into Bing’s index, ignoring …
Continue reading
OpenAI Reddit AMA And SEO For ChatGPT Search
CEO Sam Altman and OpenAI executives held a Reddit AMA to answer questions, including those about ChatGPT Search, providing an inside look at how it works. Their answers offer insights into what SEO may look …
Continue reading
How Social Media Enhances SEO: Strategies For Change
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates …
Continue reading
Top SEO tips for location-specific websites
Having a strong online presence is crucial for businesses today. Understanding your service area and the geographical reach of your customer base is a key factor in maximizing that presence. Your website is key to …
Continue reading