Google’s John Mueller debunked the common recommendation that it’s good to link out to other websites for SEO and ranking benefits. Updated: Mueller Did Not Invalidate Outbound Links It must be pointed out that Mueller’s …
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Google’s New Support For AVIF Images May Boost SEO
Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower image …
Continue reading15 Project Management Tools For SEO Professionals
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited for …
Continue reading5 SEO Insights About Outbound Links
Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways …
Continue readingCMOs Called Out For Reliance On AI Content For SEO
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will …
Continue reading11 Ways To Do SEO Content Research Beyond Competitor Analysis
Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and compete significantly with larger companies, …
Continue readingGoogle updates, self-preferencing, AI Overviews are top SEO threats
Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. …
Continue readingShopify SEO – How to Optimize Your Shopify Site for Google
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify …
Continue readingCracking Open The SEO Bucket: Proven Local Marketing Strategies
Want to boost your local visibility and improve user experience with expert insights from big brands? Watch on-demand as we simplify local SEO with five key strategies for success. You’ll walk away with actionable steps …
Continue readingHow to prioritize technical SEO tasks
Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. …
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