The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI …
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Tag: Season
The top 100 consumer products this holiday season, according to Google
Google’s Holiday 100 list for 2024 highlights trending gift ideas across various categories, driven by top search trends, including: Nostalgic Y2K items. Unisex fragrances. Comfy “pillowsacs.” Kid-friendly digital audiobooks. Popular fashion staples, like ballet flats …
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How CTV Fits Into Digital Marketing During Holiday Season
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come …
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