In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited …
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Google Search CTR Data Reveals Shifting Industry Trends
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs …
Continue readingGraphRAG Update Improves AI Search Results
Microsoft announced an update to GraphRAG that improves AI search engines’ ability to provide specific and comprehensive answers while using less resources. This update speeds up LLM processing and increases accuracy. The Difference Between RAG …
Continue readingGain Greater Search Visibility With AI Overviews [Webinar]
The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this time of rapid innovation, one …
Continue readingGoogle Search Console removing the Page Experience report
Google is removing the Page Experience report from Google Search Console, the company announced on LinkedIn this morning. Google said this is to “reduce unnecessary clutter” within the tool. Google did add they “still encourage …
Continue readingPerplexity launches AI-powered Shopping Search
Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big tech companies like Google and Amazon in search and shopping. The AI-powered search engine is …
Continue readingGoogle Retires Search Console’s Page Experience Report
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core Web Vitals and HTTPS reports …
Continue readingGoogle AI Overviews ads seen on mobile search
The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results. What’s happening. Over the weekend, James F. Gibbons, an advertiser from New …
Continue readingGoogle’s AI Search Experiment: “Learn About”
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive …
Continue readingGoogle Maps Launches Product Search: Steps For Retailers
Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features …
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