Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return on investment (ROI) measurement as …
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Google Rejects EU’s Call For Fact-Checking In Search & YouTube
Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies new EU rules aimed at …
Continue readingGoogle Search faces new UK probe
The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules. The investigation could force changes to Google’s search business in the …
Continue readingPublishers Pivot To Video Amid Search Disruption
A new report from the Reuters Institute examines the influence of AI overviews and Google Discover, which have changed how people access information. Additionally, the report finds publishers relying more on video and social platforms …
Continue readingGoogle’s search market share drops below 90% for first time since 2015
Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share was under 90% during each of the final three months …
Continue readingHow to maximize paid search success
Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to optimize Google Ads campaigns …
Continue readingPaid search helps drive record-breaking $241.4 billion holiday season: Report
The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI …
Continue reading11 SEO Tips To Boost Your Restaurant Visibility In Search
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return on investment (ROI) measurement as …
Continue readingGoogle search rankings correlate with ChatGPT mentions: study
Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. Optimizing …
Continue reading47% Find Search Terms Irrelevant During Product Research
A recent study from Reddit shows that many people are frustrated with traditional search engines and ads, pushing them to seek product recommendations on community platforms. The study found that 47% of social media users …
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