Unlocking the Secrets of SEO
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in …
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The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return …
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Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks …
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The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search tapping into Bing’s index, ignoring …
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A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret …
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ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announcement: Getting useful …
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CEO Sam Altman and OpenAI executives held a Reddit AMA to answer questions, including those about ChatGPT Search, providing an inside look at how it works. Their answers offer insights into what SEO may look …
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As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its own crawlers and attribution methods. …
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The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch …
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OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot. This new feature, announced today, allows ChatGPT to provide up-to-date information with proper source attribution while keeping its conversational …
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