Unlocking the Secrets of SEO
[ad_1] Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: New maximum duration: 540 days Implementation date: April 7, …
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[ad_1] Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted …
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[ad_1] A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report …
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[ad_1] Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies. The details: Ads directing users to websites subjected to …
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[ad_1] New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to block all AI crawlers from using publicly available web content for training purposes. The proposal, drafted …
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[ad_1] Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized …
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[ad_1] Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if …
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[ad_1] Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. The new rules will take effect on Sept. 20. Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads …
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