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Google rolls out Brand Guidelines for Performance Max

On Desember 20, 2024 By meo In Seo

Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key …

Google Rolls Out December 2024 Core Update

On Desember 12, 2024 By meo In Seo

Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two weeks. The news comes just a week after Google finished rolling out the November core …

Google Rolls Out One-Click Event Tracking In GA4

On Desember 7, 2024 By meo In Seo

Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event” and “Create key event.” Machine …

Google Rolls Out AI-Powered In-Store Shopping Tools

On November 24, 2024 By meo In Seo

Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to …

Google Rolls Out First-Party Data Solution For Analytics Users

On November 21, 2024 By meo In Seo

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works …

Google Rolls Out November 2024 Core Algorithm Update

On November 11, 2024 By meo In Seo

Google has released its latest broad core algorithm update for November 2024. This update continues Google’s refinement of search systems to enhance the quality of results. On X, Google states: “Today we released the November …

Google rolls out brand customization for Performance Max campaigns

On November 6, 2024 By meo In Seo

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …

LinkedIn rolls out post boosting for Lead Generation

On Oktober 31, 2024 By meo In Seo

LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims to …

Google Rolls Out AI-Powered Updates To Performance Max Campaigns

On Oktober 23, 2024 By meo In Seo

Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping …

Google Rolls Out AI-Organized Search Results Pages

On Oktober 6, 2024 By meo In Seo

Google is introducing AI-organized search results pages in the United States. The new feature, set to launch this week, returns a full page of multi-format results personalized for the searcher. Google’s announcement states: “This week, …