Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according …
Continue reading
Tag: report
Google CrUX Report Update Targets LCP & Network Delays
Google Chrome has released its latest Chrome User Experience Report (CrUX). This update zeroes in on individual components of page speed, offering fresh data on largest contentful paint (LCP) image subparts and real-world network conditions …
Continue reading
LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends reshaping …
Continue reading
Google Analytics 4 rolls out cross-property report copying
Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature ensures consistency in report configurations …
Continue reading
Google Search ad spend climbs 10% YoY, despite AI disruptions: report
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid …
Continue reading
39% Of Skills May Be Obsolete By 2030, WEF Jobs Report Warns
A new report shows the most in-demand jobs as AI and automation change industries worldwide. The World Economic Forum’s (WEF) Future of Jobs report (PDF link) lists the jobs expected to grow the most in …
Continue reading
YouTube trends report reveals 7 significant shifts
YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends. The first report, published midway through the year, …
Continue reading
Paid search helps drive record-breaking $241.4 billion holiday season: Report
The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI …
Continue reading
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok has published its annual “What’s Next” trend report, which provides a glimpse into the emerging trends and strategies that will shape the coming year. Here’s a breakdown of the key insights and takeaways from …
Continue reading
Google ads rolls out Brand Report for enhanced advertiser insights
Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns. The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one …
Continue reading