Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according …
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Tag: Rankings
Drive better rankings and engagement with a smarter SEO framework by Edna Chavira
The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have a better framework for driving …
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Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow …
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9 Actionable Steps to Improve Your Google Rankings
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. …
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Google Shopping Rankings: Key Factors For Retailers
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends that could help ecommerce stores …
Continue reading 9 Actionable Steps to Improve Your Google Rankings
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. …
Continue reading
Google search rankings correlate with ChatGPT mentions: study
Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. Optimizing …
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Distilling what truly impacts rankings
Keeping up with new developments in the SEO industry can be daunting. With increasingly frequent Google algorithm updates, rumored insider leaks, and the latest large language model (LLM) breakthroughs, there’s hardly any time to pause …
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75% of Google AI Overview links come from top 12 organic rankings
Three-quarters of the links cited in Google AI Overview appear in position 12 or higher in the organic search results. That’s according to a new analysis of more than 120,000 search queries from enterprise SEO …
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How Does The Metadata On Photos Help Increase Rankings?
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked in SEO. What Is Image …
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