Unlocking the Secrets of SEO
When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. …
Continue reading
A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They select multiple businesses for quotes. …
Continue reading