Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready …
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Tag: questions
Perplexity begins testing ads as sponsored follow-up questions
Sponsored follow-up questions will start appearing on AI answer engine Perplexity this week, the company announced. Rumored since April, we previously reported the Perplexity ads would launch in Q4 and here they are. How it …
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Should your early-stage start-up invest in SEO? 4 questions to address
Over the years, I’ve helped many early-stage startups gain traction through SEO campaigns, and I know many Search Engine Land readers have done the same with PPC. Often, restrictions on budget and/or staff resources mean …
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