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Tag: Privacy
Google tightens Customer Match data rules in major privacy update
[ad_1] Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: New maximum duration: 540 days Implementation date: April 7, …
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Google’s Privacy Sandbox faces continued competition concerns
[ad_1] The U.K.’s Competition and Markets Authority (CMA) is closely monitoring Google’s evolving Privacy Sandbox initiative despite the tech giant’s major strategy shift announced earlier this year. Big picture. Google’s original plan to phase out …
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Google AdMob updates privacy terms as more U.S. state laws take effect
[ad_1] Google is supplementing its existing Data Processing and Controller-Controller Data Protection Terms to align with privacy acts in Iowa, Delaware, New Jersey, Nebraska and New Hampshire coming in January 2025. No action is required …
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Google Introduces New Data Privacy Technology for Advertisers
[ad_1] Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter …
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