Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results. On …
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Tag: Performance
Google Ads Performance Max gets budget reallocation experiments
Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and …
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Google’s Performance Max placement rules create API confusion
A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful …
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Google rolls out Brand Guidelines for Performance Max
Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key …
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Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it …
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How To Fix Website Issues & Performance
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s hosting is more than a technical decision. It’s a cornerstone of your business’s online success that impacts …
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PMax performance stable, but Search CPCs increasing
The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return …
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Google rolls out brand customization for Performance Max campaigns
Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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Google adds segmentation to Performance Max Asset Groups
Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, …
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Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping …
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